So we’d rather message people by text or interact through social media than pick up the phone to have a chat or meet face to face.
Ofcom’s latest research shows that texting has overtaken talking for the first time: 58% of people text every day compared with 47% who make at least one daily mobile phone call. Also for the first time, there was a fall in the volume of mobile phone calls in 2011 – down by 1%.
I guess it’s not that surprising, given the dramatic rise in the use of smart phones, iPads and other tablets as 24/7 access points to all the wonders of the internet – including the plethora of social media.
Ofcom’s Communications Market Report 2012 revealed that 42% said their smart phone was the most important device for accessing the internet, with 42% regularly using social media sites and 51% using email. The average consumer accesses social media for 90 minutes a week – this is undoubtedly much higher in younger audiences.