Social media really is a problem, isn’t it?
Oh, there’s no doubt it works. Whether you’re an inveterate twitterer or fascinated by Facebook or love LinkedIn to manage your business network, it’s all highly effective. And I do have to confess to my own share of addiction to it all.
Plus it’s changed the face of marketing forever by radically overhauling the business-customer relationship so that, at last, the consumer really is able to take charge and change the perceptions not only of the businesses from which they buy, but of their customers as well.
But social media is not without its drawbacks … (more…)



